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Korean Pickling Company
Product innovation
Kimchi is delicious and spicy and goes well on all kinds of food. But Americans have been slow to embrace it.
What better way to introduce kimchi to the Western palate than as a condiment familiar to all Americans? That's how we came up with the idea for creating American dill pickles brined in Korean spices under a new brand, Korean Pickling Company.
Watch out, sriracha. There's a new Asian flavor in town.
Teammates:
Olivia Abtahi, Creative Technologist
Chris Kim, Art Director
The Korean Pickling Company pickle jar and label
Print ad #1 (click to enlarge), to be featured in foodie magazines like Lucky Peach and Saveur
Print ad #2 (click to enlarge)
Our featured article in Lucky Peach magazine (click to enlarge and read article)
The Korean Pickling Company website, which we hand-drew with chalk on a wall
What is KPCo? page
About the founders page
Ingredients page
A time lapse of the creation of our home page