Every Richmond native knows the trailer that plays before movie showings at the Byrd theater - the one reminding patrons to keep litter out of the aisles.
When we found out about a Kickstarter project to keep the Byrd alive, we created this zombie version of the litter trailer to raise awareness and funds for the theater. Our trailer was played during the month of October with a callout leading audience members to the Kickstarter page.
In the end, the Byrd fundraiser was a resounding success, collecting more than $1,000 over the goal.
Teammates: Brandcenter CT Class of 2013