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Viking Ovens
Integrated campaign
It's a scientifically-proven fact that people lose friends at an alarming rate after they hit thirty. Viking ovens are there to resuscitate your friendships by giving you a reason to have people over for dinner.
Teammates:
Anna Bedineishvili, Communications Strategist
Jen Clinehens, Creative Brand Manager
Cori Johnson, Art Director
Matt Skibiak, Copywriter
Long-form print ad (click to enlarge images)
Print ad #1
Print ad #2
Print ad #3
Cards to be sent to potential Viking customers on their birthdays
Printed invitations for a Viking owner's next dinner party
Recipe boxes for Viking owners, filled with 52 recipe cards and reasons to throw a dinner party printed on the back of each. The cards are printed in the range of Viking oven colors.
An app on Viking's Facebook page analyzes your friend activity over the past year and extrapolates how many friends you'll have when you die.