Work
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White House Rolls
Integrated campaign
White House rolls are fluffy, delicious pieces of dough that are hand-formed and sold locally by Ukrop's Homestyle Foods.
Ukrop's recently expanded their distribution to thirty states across the country, but the rolls haven't quite gained the immense popularity they enjoy in Richmond.
In order to increase trial and visibility, we created a campaign to give the White House roll a personality and a purpose: to support moms everywhere by curbing the chaos at the modern family's dinner table.
Teammates:
Sloane Beaver, Communications Strategist
Chris Martin, Copywriter
Erynn Mattera, Art Director
Katy Nash, Creative Brand Manager
Packaging
Web spot #1
Web spot #2
Moms tweet their problems (like "The other moms don't include me at the playground") to the White House Roll and the roll responds via video