For most of us, our hygienic ritual consists of showering, washing our hands, and brushing our teeth. But is that all it takes to be really clean? No, to truly be clean demands a frequent use of Purell hand sanitizer to kill 99.9% of germs and bacteria between washes. Purell is the new norm for hygiene.
This spot was shot for our Visual Storytelling class. The teacher stipulated that it must be 30 seconds in length (not a frame over!) and could not include any dialogue. We edited the spot with Final Cut Pro X.
Teammate: Olivia Abtahi, Creative Technologist