The American version of The Girl With The Dragon Tattoo premiered in theaters on December 21, 2011. In preparation for the highly-anticipated release of the new film, our team produced an integrated campaign to create buzz around the movie.
However, we didn't take a traditional approach to promote the movie. Instead, we fabricated a controversy around the film to captivate the general public and make The Girl With The Dragon Tattoo the must-see movie of the year.
Teammates: Olivia Abtahi and Nick Marx, Creative Technologists